If you’re trying to grow your website or blog, you’ve probably heard that keywords are everything in SEO. But not all keywords are created equal. If you only target the super-popular ones, you’re competing with big sites with big budgets.
That’s where low-competition keywords come in. They’re easier to rank for, faster to drive traffic with, and perfect for beginners or small websites.
Here’s how to find them — and why they can seriously level up your SEO game.
What Are Low-Competition Keywords?
Low-competition keywords are search terms that don’t have many websites fighting to rank for them. They usually have:
- Lower search volume
- Less optimized content in the top results
- Weak domain authority of ranking pages
- Fewer or no backlinks on ranking pages
In simple terms: they’re easier to rank for on Google.
Why Low-Competition Keywords Matter
If you’re a small blog, niche site, or new business, low-competition keywords give you a fighting chance. Here’s why they matter:
- Faster rankings – No need to wait months to show up on page one
- Higher ROI – Less time, effort, and budget needed
- More targeted traffic – These keywords are often specific and buyer-intent focused
- Great for content ideation – Easy way to find blog or video topics that actually get seen
Even big brands use them to scoop up extra traffic with minimal effort.
How to Find Low-Competition Keywords (Step-by-Step)
Here’s a simple, beginner-friendly process anyone can follow:
1. Start With a Seed Topic
Think of a basic word related to your niche. For example:
- Fitness
- Photography
- Home decor
- Coding
Plug that into any keyword tool.
2. Use Free or Paid Keyword Tools
These tools will give you keyword ideas, search volume, and competition levels:
- Google Keyword Planner (Free, requires account)
- Ubersuggest (Freemium)
- LowFruits (Great for zero competition terms)
- Keywords Everywhere (Freemium browser add-on)
- Ahrefs Free Tools (Limited but solid)
Look for keywords with:
- Low SEO difficulty (under 30, ideally under 20)
- Decent search volume (100–1000 is great for starters)
- Low-authority sites ranking in top 10
3. Check the SERP (Search Engine Results Page)
Search the keyword on Google and ask:
- Are the top results forums like Reddit, Quora, or random blogs?
- Are the articles old or weak?
- Are there YouTube videos instead of full blog posts?
If yes, it’s likely a low-competition keyword.
4. Long-Tail Keywords Are Your Friend
Long-tail keywords = longer, more specific phrases like:
- “best protein powder for teenage athletes”
- “how to shoot night photography with iPhone”
- “cheap ways to decorate a small bedroom”
These are usually easier to rank and have higher intent.
5. Use Google Autocomplete and ‘People Also Ask’
Type in your keyword and see what Google suggests.
These are real searches people are doing — and often low-competition gold.
Also, scroll to the “People Also Ask” box. Each question there is a potential blog post.
Pro Tips to Spot Easy Wins
- Target questions – People ask stuff Google can’t always answer well
- Look for underserved niches – Local keywords, hobbies, or emerging topics
- Analyze weak competition – Use tools like MozBar or Ahrefs to check domain ratings
- Avoid broad one-word terms – Like “shoes” or “marketing”
You want specific, solvable, and searchable.
Real-Life Example
Let’s say you run a blog on indoor gardening.
Instead of going after “houseplants” (super competitive), you go for:
- “best houseplants for dark apartments”
- “low-maintenance indoor plants for beginners”
- “why is my snake plant turning yellow”
Each of these has:
- A clear user problem
- Low competition
- High intent
You write helpful content around those terms, optimize it, and boom — Google starts sending you free traffic.
Keep It Going: Track & Tweak
Once your content is live, keep an eye on it. Use Google Search Console to see:
- What keywords your page is showing up for
- Your average position
- Click-through rates
If needed, update your title, headings, or add FAQs to improve rankings.
Summary: Your Keyword Game Plan
Here’s your quick-start checklist:
- Start with a seed topic
- Use keyword tools to find low competition
- Analyze the SERP
- Target long-tail and question-based terms
- Create helpful, clear content
- Monitor with Search Console
Stick to this, and you’ll start seeing traffic — even if your site is brand new.
SEO FAQs
1. What are low-competition keywords?
Low-competition keywords are search terms with minimal competition on search engines, making them easier to rank for with new or small websites.
2. How do I know if a keyword is low competition?
Use keyword tools to check SEO difficulty, search volume, and analyze the SERP. If low-authority sites are ranking, it’s likely low competition.
3. Are low-competition keywords good for SEO?
Yes. They help you rank faster, drive targeted traffic, and require less effort compared to high-competition terms.
4. Can I find low-competition keywords for free?
Yes. Tools like Google Autocomplete, Keyword Planner, and “People Also Ask” boxes are great free sources of low-competition keywords.
5. What is a good keyword difficulty score to target?
For beginners, aim for keywords with an SEO difficulty score under 30. Under 20 is ideal for new websites.
6. What’s an example of a low-competition keyword?
Instead of “shoes,” a low-competition keyword could be “best running shoes for flat feet men 2025.”
7. How many low-competition keywords should I target?
Start by targeting 5–10 in your niche. Focus on quality content around each to build up traffic and authority over time.
🔗 Credible Sources
- Google Keyword Planner
- Ahrefs Keyword Difficulty Guide
- Search Engine Journal: Keyword Research Guide
- Moz Beginner’s Guide to SEO
